At SSS_AA for our final work we had the opportunity to work with Kitchen Aid to develop a juicer.

The project focused a lot on doing something as realistic as possible, taking into consideration all aspects of designing a product.

My juicer was thought to be a household appliance, made to be kept out in the open.

Its design simplifies the user experience in use and out.

 

Keenan Rush, 2013, SSS-AA