At SSS_AA for our final work we had the opportunity to work with Kitchen Aid to develop a juicer.
The project focused a lot on doing something as realistic as possible, taking into consideration all aspects of designing a product.
My juicer was thought to be a household appliance, made to be kept out in the open.
Its design simplifies the user experience in use and out.
Keenan Rush, 2013, SSS-AA